The Levi’s brand epitomises classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have continued capturing the imagination and loyalty of people for generations.

The Levi’s brand epitomises classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have continued capturing the imagination and loyalty of people for generations.