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Bring Out the Goddess

at Boux Avenue

Published 10 June 2024
Untitled design 37

Boux Avenue’s Latest Swimwear Collection will Bring Out the Goddess in you!


Boux Avenue have dropped their third swimwear collection of 2024, with the launch of Goddess Swim, a range of styles designed in an array of electrifying plains and prints designed to bring out the Goddess in you. In sizes 6 to 18, with selected bikini tops and swimsuits available up to a G-cup for a fit worthy of the goddess you are, the new collection will be available in-store, with this new accessible luxury swimwear priced from £18.00 to £54.00.


A celebration of female strength and confidence, the campaign has been styled to show the wearer that she will feel empowered, and a true sun goddess wearing this bold new collection. The collection includes styles to flatter every body type, offering smoothing swimsuits, boosted bikinis for a natural uplift, supported underwired styles, along with classic triangle styles with fun and flirty print designs.


“For all those who want to look like a goddess on holiday - and that's got to be everyone, right? - we've created Goddess, our perfect new swimwear collection in a range of bold plains and eye-popping prints. A great fit underpins the Boux Avenue brand, so bikinis and smoothing swimsuits are available in B-G cups, while our floaty beachwear offers a flirty and feminine range of cover-ups to take you effortlessly from beach to bar." - Zoe Price-Smith, Chief Design and Product Officer at Boux Avenue.



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