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HUGO – Generic/Gender Agnostic

The HUGO collection is created for the rule-breakers who go their own way, offering denim to activewear with individuality and attitude.

HUGO Menswear

HUGO Menswear presents designs that break conventions. From denim to activewear and beyond, HUGO dares to push the boundaries with styles for those who set the trends rather than follow them. The HUGO man’s style mantra? Be authentic, be true, and go all out.

HUGO Womenswear

HUGO Womenswear creates styles for the fearless and the free-spirited. From denim to bodywear for every body, the only rules are the ones that you define. HUGO Women see no barriers, just opportunities. Who is the HUGO woman? Look in the mirror.

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