Decree Launches at H Beauty

Smart. Straightforward. Scientific. Supportive.

The quietly revolutionary Decree brand was created by GP and skin health expert Dr Anita Sturnham. She noticed that 90% of the skin issues she saw in her clinic were triggered by people using the wrong products on their skin. Surprisingly, the most common mistakes are mixing and matching different brands that don’t work well together, over- or under-using products, applying things in the wrong order and excessive exfoliation.

Dr Anita identified key nutrients that are beneficial for everyone’s skin, regardless of age, sex and skintype, and worked with leading skincare formulators to create a simple-to-use, highly effective range of day and night skincare essentials. It’s a fundamental part of the Decree philosophy that every product has a core function in delivering skin health and is designed in such a way that getting your best possible skin takes minimal effort and thought.